Hi!
We are Robert and Asia — parents guided by values rooted in mindfulness, empathy, and care for a child’s balanced development. We are both trained veterinarians, a profession that shaped our sensitivity, sense of responsibility, and deep respect for every living being.
Asia also works as a teacher, supporting children in their natural curiosity, growth, and in building a sense of safety. Her educational experience brings calm, warmth, and a deep understanding of children’s needs into both our everyday life and our work.
Together, we believe that the way we support children has a lasting impact on their confidence, relationships, and sense of self-worth. That is why we place closeness, attentiveness, and genuine care at the heart of everything we do — values that lie at the core of the NFC Kids philosophy.
The idea behind NFC Kids was born from a personal experience that showed us how quickly you can lose sight of a child — even when it feels like they are right beside you.
That moment made us realize we wanted to create something that would help a child feel safe and in control during stressful situations, while giving parents peace of mind.
That’s how NFC Kids came to life — jewelry that children enjoy wearing, and that in a moment of need becomes a tool that allows someone to help a child reunite with their parent in seconds.
No apps. No batteries. No stress — just real value when it matters most.
NFC Kids is a family brand, created by parents for parents.
Born out of love, care, and the belief that safety doesn’t have to look technical — it can be beautiful, simple, and truly meaningful.
